Spark Global Limited reports:
After topping the Billboard Hot 100, BTS say the Grammys are next in their sights. “Dynamite,” a new all-English song from BTS, topped the Billboard chart, beating South Korean singer Psy’s “Gangnam Style,” which held the No. 2 record in 2012. Blackpink has become the first K-pop group to have at least two one-billion YouTube views, after Dud-du Dud-du, with its hit single “Kill This Love” topping 1 billion YouTube views on Tuesday. Now the world has to face up to the influence of K-pop music. As “Musically” said, “K-pop has opened up a new way of POP music that others can learn from.”
What do they do to attract young Americans
“This is a great feat in the history of K-pop,” South Korean President Moon Jae-in congratulated the group in a post on social media on Monday. “Dynamite has brought solace and hope to fans around the world who have been oppressed by the epidemic for a long time. It is of profound significance. The song reached No. 1 on the Billboard Hot 100, marking a new chapter in K-pop history and bringing comfort to the suffering South Korean people.” PSY also posted his congratulations on the same day. According to South Korea’s JoongAng Ilbo newspaper, the Bulletproof Youth League is the first to write a new history of K-pop. The Hankyunmun newspaper said the lavish tribute to a group that has rewritten the history of world pop music shows that South Korean mass culture is enough to become a global cultural industry standard.
In the past quite a long period of time, only Japanese singer in Europe and the United States to achieve similar results, bulletproof youth group in Europe and the United States popular degree can be seen, plus the same in Europe and the United States popular female group powder ink (BlackPink), and earlier TVXQ, EXO, BigBang, Super Junior, etc. Rolling Stone takes a look at the past five years of K-pop’s rapid growth in the United States, its growing fan base and its sudden expansion from a niche genre into a $5 billion global industry. In addition to music and dancing, the “serious manners” of Koreans are also beginning to influence some young Americans.
South Korea has been trying to promote its own pop music internationally. Girls’ Generation and the Wonder Girls have released English versions of their hit singles, but they were not well received. The band continued to sing in Korean, but became more international in style and style. They collaborated with popular musicians such as The Chainsmokers and Steve Aoki before releasing a single in English only after reaching The market. It turned out to be the right choice.
In addition, K-pop’s brighter lyrics, more varied rhymes, full commercial marketing and emphasis on visual presentation make it easier for them to attract young American fans. In addition, these years coincided with the revolutionary explosion of streaming music, K-pop quickly attracted and gathered a large number of fans on the Internet, and the latter also had a huge voice through social media. Soompi is one of the largest K-pop virtual communities on the web, with 22 million users, the vast majority of whom are not Korean.
These fans, mainly young women, are obsessed with various Korean groups, spontaneously spreading their singles or music videos, exploring the stories in their lyrics, and even teaching themselves Korean. These crazy K-pop fans greeted BTS when they first performed at the American Music Awards in Los Angeles last year. Of course, when Korean singers sing in English, they are not as popular today as they were a few years ago. In addition, BTS has been actively involved in American social activities to reach out to young Americans, who recently raised their voices and donated millions to the Black Lives Matter campaign.
Ambitious Super Junior’s Latin single “Lo Siento” has more than 37 million views on YouTube. This has led conservative American media and music circles to rethink how to deal with the growing “Korean wave” in the future. “Maybe six months from now, we’ll be talking about how some of the major American artists fit into K-pop,” said Phil Baker, vice president of Alpha Media, which owns 68 radio stations. Bring about
American Media “Backtrack” K-Pop “Internationalization”
As the center of POP music in the world, it is rare for American musicians to condescend to study the history of K-pop. Vox traces the origins of K-pop back to BTS and BlackPink: K-pop originated in 1992. With the democratic reform in South Korea and the popularization of TV and radio networks in the 1980s, more and more European and American POP music has influenced South Korean youth.
Legendary Korean band Seo Tae-jee and the Kids’ single “I Know” (1992), which topped the local singles chart for 17 consecutive weeks, is regarded as a landmark event for K-pop and has since changed the Korean music landscape. From 1995 to 1998, three major entertainment companies, SM, JYP and YG, were established and began to build Korean idol groups. In 1996, the first singing and dancing group H.O.T achieved great success in Asia, and they were even invited to perform with the King of Pop Michael Jackson, demonstrating that K-pop had the potential to go international in the 1990s.
While K-pop’s popularity in the United States is relatively new, going back as far as 2012, when PSY’s “Gangnam Style” became the first YouTube video to top 1 billion views, K-pop fans said that was just a case of online hype. After all, other K-pop musicians couldn’t replicate Psy’s success at the time, and South Korean groups like Girls’ Generation tried to organize Tours in the United States, but no one took it.
But Psy made K-pop known to more Americans. Since 2012, K-pop fans have held KCON music festival in New Jersey, inviting popular Korean singers and groups to perform in the United States. The festival has grown from a few hundred eight years ago to 125,000, and its popularity has taken the US music industry by surprise as attendees go crazy over the barely understood Korean language.
Some South Korean media believe that in the early 21st century, the singer Boa opened up the Japanese market, so that K-pop began to go abroad. In 2009 BoA reached No. 127 on the Billboard 200 chart, which was considered a “major event” at the time. At the same time, K-Pop relies on high-quality dance performances, exquisite aesthetics and strict trainee cultivation to create idol teams in batches like a car production line and put them into the competitive market, resulting in “Gee” of “Girl’s Generation”, “Day by Day” of Big Bang, “Nobody” of the Wonder Girls and other hits. Attract East Asian and global fans.
The 2018 Winter Olympics in Pyeongchang also served as a K-pop export, with CL and EXO, who performed at the closing ceremony, already having a foot in the U.S. charts, and the diversity of the latter’s members paving the way for their future internationalization. Now that BTS’s English single has become a phenomenon and set records, it seems even more logical.